Best Buy was at a crucial juncture. Online competitors such as Amazon were quickly chipping away at the company’s market share. Best Buy needed to innovate, fast. So it enlisted us to help recast its biggest assets — physical stores and sales staff — as differentiators that would bring more customers through the door. Since then, we’ve partnered with Best Buy to create new ways to use technology to support and connect customers at the store, in their homes, and on the go.
CUSTOMER EXPERIENCE ENVISIONING
In-Store Digital Experience Vision
We dove in head first with a vision project, zeroing in on the future of the connected store and the digital tools that would redefine the in-store experience for both sales associates and customers.