Best Buy

Welcome to the Connected Store.

Best Buy was at a crucial juncture. Online competitors such as Amazon were quickly chipping away at the company’s market share. Best Buy needed to innovate, fast. So it enlisted us to help recast its biggest assets — physical stores and sales staff — as differentiators that would bring more customers through the door. Since then, we’ve partnered with Best Buy to create new ways to use technology to support and connect customers at the store, in their homes, and on the go.

Practical Insights

Behind the Work