Chipotle is a brand with personality and purpose, resonating with customers through an irreverent voice and a commitment to fresh ingredients and sustainability — a principle it calls “Food With Integrity.” We’ve worked with Chipotle over the years to create and shape the brand’s one-of-a-kind character, carrying its strong vision across digital, print, and in-store experiences, all the while balancing food education with a healthy dose of fun.
APPLE WATCH APP
Chipotle for Apple Watch
Before it's launch, everyone was clamoring to determine the most exciting way to take advantage of Apple’s marquee wearable—the Apple Watch. But we weren’t worried, because obviously the most important feature for any Apple Watch is a big, easy-to-press button that orders your favorite burrito instantly. This simple design captured the eye of the industry press, and even received a shout out from Apple during their keynote presentation on Apple Watch app design best practices.