Integrity with a side of attitude.

Chipotle is a brand with personality and purpose, resonating with customers through an irreverent voice and a commitment to fresh ingredients and sustainability — a principle it calls “Food With Integrity.” We’ve worked with Chipotle over the years to create and shape the brand’s one-of-a-kind character, carrying its strong vision across digital, print, and in-store experiences, all the while balancing food education with a healthy dose of fun.

Practical Insights

Behind the Work

Our Takeaway