Fans of “The Ellen Show” are more engaged than ever with the show and Ellen’s digital content, often watching at home with smartphone or tablet in hand. “The Ellen Show” came to us with a cornucopia of compelling content that would keep viewers “in their seats,” and challenged us to deliver it to fans. We worked with “The Ellen Show” team to craft an intuitive second-screen app that delivers exclusive, behind-the-scenes content that supplements the viewing experience before, during, and after each broadcast.
Ellen App for iPad
The app is more than a co-viewing vehicle; it’s a fan’s definitive source for everything about “The Ellen Show,” delivering clips, exclusive videos, photo galleries, articles from the show’s editorial team, and access to The Ellen Shop. Viewers initiate the second-screen experience through ultrasonic watermarking that detects the episode on view and syncs up the app’s supplementary content accordingly.