Food Network recognized that it could further engage its audience by moving beyond cooking shows into programming about food experiences and dining out. We created an app that allows users to easily access all of the restaurants that are recommended, mentioned, and affiliated with Food Network’s shows and personalities. Food Network On the Road is an award-winning resource for foodies to organize picks by city, chef, and show, save destinations into custom road trips, and share plans with friends.
On the Road for iPad
While we usually take a mobile first approach, we strayed from that model with this project and made the iPad app the flagship, marquee experience of On the Road’s content and features. The result is a rich, cleanly designed app experience that nabbed a People’s Choice Webby award.