Peet’s Coffee & Tea

Building a passion brand.

For decades, Peet’s Coffee & Tea has been serving meticulously crafted coffee to legions of Bay Area coffee lovers. As its reputation for superb coffee grew, Peet’s had the opportunity to expand nationally and share its passion for coffee and tea with millions of new fans. We came aboard to help tell a story that highlights what has always made Peet’s so successful: an unwavering commitment to craft. We then brought the story to life from coast to coast across digital and physical touchpoints.

Practical Insights

Behind the Work