Not (Just) Another Millennials Panel

How Chipotle Inspires a Generation of True Brand Evangelists

Tuesday
11.17.2015
PM
Panel + Q&A
Drinks + Snacks
CAPSULE STUDIO
873 Broadway | Loft 204
New York, NY 10003
Get Directions

panel overview

Millennials love Chipotle. And Millennials naturally evangelize the brands they love. Even so, it’s not easy to keep a hungry Millennial following hyper-engaged the way Chipotle does, especially as competitors catch on and try to catch up. As the cultural consciousness around food evolves and customer expectations rise, how does Chipotle continue to inspire and innovate?

Join us for a peek under the foil, shared by four Chipotle brand leaders. We’ll hear their take on the pros and cons of having an army of evangelists, and best practices for taking care of your most fiercely loyal customers. A Q&A session and drinks will follow what’s sure to be a lively panel discussion!

moderator

AJ Kiefer

AJ Kiefer

Managing Creative Director, Sequence New York

AJ has led the Sequence NY office since establishing it in 2011. He leads multi-disciplinary teams of writers, designers, strategists and developers to create innovative and powerful brand experiences and digital products for brands like Chipotle, Food Network, LinkedIn, The New York Philharmonic and The Ellen Show / Warner Brothers. His work at Sequence has earned multiple Webby and Pixel awards, as well as recognition in Communication Arts. AJ holds a bachelor’s degree in English literature and history from Concordia College.

venue

CAPSULE STUDIO

873 BROADWAY | Loft 204
New York, NY 10013

Capsule Studio is a beautiful backdrop for creativity. Conveniently located near Union Square, this inspiring loft space has hosted fashion shows, photo shoots, press events and much more.

@Sequence Event

High Touch
No
Touch

to
sequence sf, 1501 mariposa ste 200
drinks and small bites

panel overview

Today, there are more ways to shop, stay healthy, and get our needs met. Consider the range of consumer experiences we encounter: there is the “sharing economy” with companies like Airbnb and Lyft flipping the concept of ownership on its head; there are subscription retail brands like Stitch Fix and Birchbox bringing the store (and style) to your door; and, increasingly, there are self-service and automated experiences like Disney Magic Bands and self-checkout at the Apple store that empower the customer like never before.

While these experiences ultimately put people in the driver’s seat, consumers expect an exceptional level of customer service with every brand encounter and purchase. But what does that really mean in today’s world, where “high touch” could mean “no touch,” and when technology mediates every interaction and transaction?

Join us for a panel discussion to dig into this topic more deeply and participate in a lively discussion with thought leaders from companies that are on the leading edge of change.