Consumers find that technology helps to relive stress and frustrations during the busy holidays. Whether it’s using text messages and video chat to connect with friends and family or using tech to create a digital wish list, consumers are embracing technology in their holiday planning and activities.
When it comes to consumer insights, this is the first of many explorations that Sequence is undertaking. Increasingly, Sequence is working with many clients – established and innovative brands alike – to build borderless brand experiences. We see these opportunities and issues through the everyday work with our brand partners, and additional insights like this report can help point your brand to new consumer engagements, and more importantly a better customer experience.
Sequence surveyed over 1,000 U.S. consumers ages 18-60 on their digital first impressions of brands in August 2015. This survey was completed online and responses were random, voluntary and completely anonymous.