It’s the busiest time of the year, and traveling can easily add to mounting holiday stress. However, technology can help relieve some unwanted stress and consumers are taking advantage of it.
When it comes to consumer insights, this is the first of many explorations that Sequence is undertaking. Increasingly, Sequence is working with many clients – established and innovative brands alike – to build borderless brand experiences. We see these opportunities and issues through the everyday work with our brand partners, and additional insights like this report can help point your brand to new consumer engagements, and more importantly a better customer experience.
Sequence surveyed over 1,000 U.S. consumers ages 18-60 on their digital first impressions of brands in August 2015. This survey was completed online and responses were random, voluntary and completely anonymous.