Chipotle

Chipotle is a brand with a strong vision. Its commitment to sustainability and fresh ingredients, aka “food with integrity”, guided our redesign of Chipotle.com and resonated strongly with customers. We’ve worked with Chipotle over the years to create and develop the brand’s one-of-a-kind character, aiding its evolution from a popular set of “burrito joints” to the fastest growing restaurant business in the country. The brand’s approachable personality and inspiring principles are carried through every digital, print, and in-store experience, placing Chipotle in a category all its own.