Lytro

We admit it: we’re super geeks. So we were beyond excited at the chance to name and create a brand around a new product boasting game-changing technology. The Lytro camera captures the entire “light field” in a scene, creating living pictures that can be focused later. With the ability to adjust and refocus images on nearly any device without the need for special software, Lytro is truly a revolution, and we’re proud to have contributed to its much-heralded launch.