Sequence

Who They Are

Sonos is revolutionizing the way people listen to music in their homes. The Sonos Digital Music System is a wireless, multi-room digital audio system that lets you enjoy all of the music in the world, all over your house, all from the palm of your hand.

The Challenge

Sonos came to Sequence as a fresh start-up, still in stealth mode. Like many of our clients, they had an exciting new product, but needed “the works” (brand identity, web site, collateral, packaging, sales materials, advertising, you name it). Plus, we needed to help them explain this new category to a market that didn’t yet know they needed it.

The Solution

Starting with a series of intense work sessions with their management and product teams, we immersed ourselves in their business and market. We defined and articulated a brand and messaging framework that is the foundation for their entire marketing communications program.

Over the years, we have created a comprehensive and integrated brand experience for them that spans virtually every aspect of their marketing communications program – and we continue to help them create what’s next for Sonos.