Team Beachbody
Who they are
Team Beachbody is an online fitness community and commerce site offering fitness programs and a full line of nutritional supplements.
The Challenge
Beachbody knew from years in the business that the happiest customers are the ones getting real results, and that getting results is driven directly by how involved and engaged each individual is in the program. The problem we were asked to solve was how to build an online community that was engaging and compelling enough to bring people in and keep them coming back over time.
The Solution
We designed the site as a destination for advice, goal setting, progress tracking, and product information. But most importantly, we created a community built on a shared interest in physical well-being and personal fitness. We designed an online experience that provided the best characteristics of a social networking platform, while also providing a safe space for members to open up and communicate about their fitness goals.
- Strategy
- Identity
- Website
- Collateral
