Zing
STRATEGY / IDENTITY / WEB
Who they are
Recently acquired by Dell, Zing provides always-on entertainment services for mobile phones and devices. Zing enables consumers to stay connected to the latest content, internet radio, subscription services, and even their friends.
The Challenge
As a new start-up in a crowded and noisy marketplace (MP3 players, iPods, Zune and dozens of media-enabled mobile phones), Zing needed an engaging brand identity to help rise above the noise and capture the attention and imagination of both potential customers and partners.
The Solution
Sequence designed a complete brand identity for Zing, including logo, website, collateral and signage. Dell acquired the company a little more than a year later, and decided to keep the identity as a new Dell sub-brand.
