Not (Just) Another Millennials Panel

How Chipotle Inspires a Generation of True Brand Evangelists

Panel + Q&A
Drinks + Snacks
873 Broadway | Loft 204
New York, NY 10003
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panel overview

Millennials love Chipotle. And Millennials naturally evangelize the brands they love. Even so, it’s not easy to keep a hungry Millennial following hyper-engaged the way Chipotle does, especially as competitors catch on and try to catch up. As the cultural consciousness around food evolves and customer expectations rise, how does Chipotle continue to inspire and innovate?

Join us for a peek under the foil, shared by four Chipotle brand leaders. We’ll hear their take on the pros and cons of having an army of evangelists, and best practices for taking care of your most fiercely loyal customers. A Q&A session and drinks will follow what’s sure to be a lively panel discussion!


  • Mark Shambura

    Mark Shambura

    Director of Brand Marketing, Chipotle

    Mark oversees several key elements of Chipotle marketing, including brand strategy and development, content programs, digital and social efforts, national events and promotions, in-store activations and programs to support the company’s efforts to serve “Food with Integrity.” Prior to joining Chipotle, Mark served as Senior Director and Head of Brand Marketing at One Kings Lane, and as a Marketing Agent at Creative Artists Agency, where he worked with such renowned brands as Chipotle, Coca-Cola, Starbucks, Microsoft, Revlon, eBay and Delta Airlines, among others. He began his career in advertising, and has worked for agencies such as DiNoto Lee; Angotti, Thomas, Hedge; and Hill Holliday. Mark holds a bachelor’s degree in psychology with a marketing minor from Boston College.

  • Jackson Jeyanayagam

    Jackson Jeyanayagam

    Director of Digital Marketing, Chipotle

    As the head of digital at Chipotle, Jackson is responsible for leading all digital marketing efforts including mobile, content, social media, community engagement, web, email and analytics. Previously, Jackson was SVP, Digital Strategy at Taylor where he oversaw the digital and social media integration across the agency, supporting a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Jackson holds a bachelor’s degree in sociology and communications from University of Oregon.

  • Anna Tou

    Anna Tou

    Brand Design Lead, Chipotle

    Anna leads Chipotle’s team of designers, a copywriter and agency partners to create the brand’s marketing touch points across their global footprint. She joined Chipotle in 2011 after having led the account as a design director at Sequence — she was the original designer behind the brand’s influential “Passionate Ramblings” handwritten packaging. In her career, Anna has also worked at Noise 13 and fuseproject on brands such as Myspace, Disney and Jawbone. Anna holds a bachelor’s degree in business from Concordia College as well as a BFA in graphic design from Academy of Art University.

  • Joshua Brau

    Joshua Brau

    Program Manager, Food with Integrity, Chipotle

    As Program Manager for Food with Integrity at Chipotle, Josh works to develop and execute Chipotle’s vision for changing the way people think about and eat fast food. He previously worked in the US Sustainable Supply Chain group at McDonald’s Corporation, and is a founding member of Elm City Market, a grocery cooperative in New Haven, CT. Josh holds a bachelor’s degree from Brown, an MBA from Yale and an MEM from the Yale School of Forestry and Environmental Studies.


AJ Kiefer

AJ Kiefer

Managing Creative Director, Sequence New York

AJ has led the Sequence NY office since establishing it in 2011. He leads multi-disciplinary teams of writers, designers, strategists and developers to create innovative and powerful brand experiences and digital products for brands like Chipotle, Food Network, LinkedIn, The New York Philharmonic and The Ellen Show / Warner Brothers. His work at Sequence has earned multiple Webby and Pixel awards, as well as recognition in Communication Arts. AJ holds a bachelor’s degree in English literature and history from Concordia College.

our host


873 BROADWAY | Loft 204
New York, NY 10013

Capsule Studio is a beautiful backdrop for creativity. Conveniently located near Union Square, this inspiring loft space has hosted fashion shows, photo shoots, press events and much more.