Sequence

What's New

The new Chipotle iPhone app hits the streets

August, 2009

We are very excited to announce that the new Chipotle iPhone app is now available on the App Store. The app is the result of a great team effort between Chipotle’s IT team, Pervasent, and Sequence (we designed the user interface).

The mobile ordering app gives iPhone and iPod touch users the ability to create their favorite Chipotle order, place it at the location of their choice, and also pay for their food directly from their device. The early reviews have been quite positive and there were over 150,000 downloads from the app store in the first week.

We designed Chipotle's new iPhone app in conjunction with a newly updated web-based ordering system. Customers can place orders through a secure credit card payment capability that allows them to save their information for quick repeat orders. The web ordering also includes an expanded group-ordering feature that allows customers to place multi-item orders under a single name.

So download the app, build your favorite burrito, and skip the line!

Forrester names Chevron.com best brand building site of the year

January, 2009

We are proud of our partnership with Chevron. So you can imagine our excitement when we heard that Forrester Research (perhaps the most respected analyst in our industry) was including Chevron.com in their review of the best websites of 2008. We were even more excited when we heard the results: of the top 20 sites they reviewed, Chevron.com was rated the best.

Forrester included some tough competition – sites for Coke, Verizon, Sprint, Nike, AT&T, BP, Shell, and a host of other top global brands. Their methodology included assessing a wide range of user-experience factors, each categorized into two general buckets: “brand action” (how well the sites cater to user needs) and “brand image” (how well the sites infuse the essence of the brand into the overall user experience).

Congratulations to Chevron and everyone who worked on the Chevron.com redesign project. It is quite an achievement to be recognized by a leading analyst like Forrester, especially compared against such iconic brands.

Check out the report.

Team Beachbody launches new social fitness site

June, 2009

Social networking is changing the way people interact online. So when Beachbody approached Sequence to redesign their online community – Team Beachbody – we jumped at the opportunity. Our assignment was to take a site that has organically grown over the years and dramatically enhance the user experience. In addition, our challenge was to reposition Team Beachbody as the online destination that supports the health and fitness lifestyle of its members. Lastly, we saw it as an opportunity to create the leading social network for fitness.

The new teambeachbody.com, which launched in the middle of June, aims to help Beachbody members get fit, eat smart, and stay connected. Some of the enhancements include:

  • A personalized status bar where members can view upcoming workouts, find buddies, and track their fitness goals.
  • A new user profile that includes a personal blog for members to record and publish their transformation stories.
  • A message center for members to stay connected with each other.
  • An improved Supergym that allows members to schedule workouts with their buddies.

Check out the new site