A new Peets.com.
We implemented an updated look and feel across a fully redesigned website, highlighting the company’s unwavering dedication to process and precision, and featuring a brand new shopping experience.
Our roaster’s craft.
The behind-the-scenes of the Peet’s roastery is downright inspiring, the proof of the brand’s promise to its customers. We produced and edited a short documentary about the lengths Peet’s roasters go to get the flavor profile of each bean just right, batch after batch. The film is featured on the Peet’s website and in online placements.
The in-store experience.
As Peet’s expanded into the Midwest and East Coast regions with over 100 new stores, we harnessed their interiors, messaging, and signage to tell the story of its mission to share the love of coffee and tea.
To introduce Peet’s to customers in new markets with little-to-no previous exposure to the brand, we built buzz and spread awareness through an integrated marketing campaign that included billboards, wild postings, radio, banners, and homepage takeovers.
A great story or a unique view of the world is key to differentiation in a crowded market. Peet’s is obsessed with quality and craft, and one peek at what it does behind the scenes is all it takes to understand the passion that guides the brand. Telling the passion story is powerful.
Peet’s is known as an expert in coffee roasting. And while that appeals to a certain subset of people, it’s important to speak to connoisseurs and newbies alike. Offering opportunities to learn, no matter a customer’s level of expertise, can be key to expanding a brand’s appeal.
With many boutique brands, the perception of small size and high quality go together. Peet’s is the classic small regional brand stepping onto the national stage. As it scales the reach of its awesome product, it’s critical to highlight the details that reinforce its small-brand approach to handcrafting coffee and tea.